VeraConnect Website Builder

The brief

VeraConnect had a website-builder-shaped product roadmap slot and a 10-week window before the engineering team would take over the result. The contract was: scope it, build it, integrate it, hand it off clean.

What shipped

• A drag-and-drop editor that produced real, publishable Next.js sites — not just templates with a banner swap.
• An agentic AI flow that took a one-paragraph prompt and turned it into a populated draft page, then let the user refine it in the editor.
• A domain-publishing flow wired into VeraConnect's existing platform services.
• A handoff document and a working integration with the main codebase, ready for the in-house team to extend.

How it worked

The editor used a block-based intermediate representation — every page is a tree of typed blocks — so the AI flow could reason over structure, not pixels. The agentic flow had two stages: a planning pass that proposed a tree, then a per-block generation pass that filled in copy and selected media. The output was a structured document, not a string — which meant the user could keep editing it afterwards.

The publishing pipeline compiled the block tree into a Next.js app at build time and deployed it as a sub-route of the customer's VeraConnect domain.

What was hard

The scope-versus-polish tradeoff inside a fixed 10-week window. A credible v1 of a complex editor was reachable in that time; a polished one was not. The hard call was to design the demo path first — the sequence of actions a sales engineer performs in front of a prospect — and treat everything outside that path as v2. We had a demoable v1 at week 6 and spent the remaining four weeks hardening what the demo path depended on.

The handoff turned out to be a deliverable in its own right. The last week went into a long-form document covering every architectural decision, the open questions, the known sharp edges, and a prioritized list of next steps. The team that picked it up said it saved them roughly a month of orientation.

What happened next

The builder was integrated into the main VeraConnect platform. Subsequent work is owned by the in-house engineering team.